In my first year as a copywriter I learned that Cognac can only be called Cognac if it’s from the Cognac region of France, and that to fry a fry perfectly, you need to calibrate it with a mush test.
I got my digital copy published in the New York Times, The Economist, Bloomberg, and Forbes - and posted all over the social medias. (yes I know that’s not the correct way to say it.)
I got to write for an iconic rapper’s Facebook page, for a Michelin-star chef’s social accounts, and I got to spend a day grilling patties at a burger joint. I got to write about luxury liquor, juicy burgers, golf, and then about heart disease all at the same time.
My creative process consists of word vomiting and yelling and frantically flapping my arms and hands around at my art director partner when I think of something. After all, that' s the beginning of all global ad campaigns.
Here's some quick conversation starters for when you see me in real life:
- I once wrote for NAS (yes, the rapper) on his social media accounts. It was fun knowing that all 5 million of his followers probably thought it was him.
- My right ring finger is brown. No, it didn't get caught in a door. It's a birthmark.
- I grew up in Istanbul but I am a native English speaker. Yes, my entire family still lives there and yes, of course I'll make you some Turkish food.
- I once worked on a tagline that had to be approved by President Obama.
- I trained and worked at a Five Guys for one day - serving actual human customers. The only mistake I made all day was adding jalapeños to my own burger.
A glimpse of what I worked on:
- Hennessy Cognac
- Glenmorangie Single Malt Scotch Whisky
- Peace Corps
- Five Guys
- National Institutes of Health
- American Heart Association
- U.S Cannes Young Lions Competition