Aspen Institute's Youth and Engagement Programs division wanted to create a program from scratch - but needed to stand out from other similar programs meant to empower underprivileged youth.
Through an extensive branding and messaging exercise, we created the program from scratch – with a name, logo, messaging, and manifesto/ rallying cry.
Designer: Katie Huhn
SAID NO ONE EVER
I wrote the script to this commercial which became the highest performing ad piece in the campaign.
REAL LIFE GUIDE
We created a content hub on the Peace Corps website to house all campaign content.
REAL LIFE HACKS
Peace Corps Volunteers know there’s a solution to any challenge – it just takes grit, commitment, and smarts to get there. We created videos to teach tips and tricks our audience can use on the field.