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ASPEN INSTITUTE

Aspen Institute's Youth and Engagement Programs division wanted to create a program from scratch - but needed to stand out from other similar programs meant to empower underprivileged youth.

Through an extensive branding and messaging exercise, we created the program from scratch – with a name, logo, messaging, and manifesto/ rallying cry. 

Role: Copywriter
Designer: Katie Huhn

 

SAID NO ONE EVER

I wrote the script to this commercial which became the highest performing ad piece in the campaign. 

REAL LIFE GUIDE

We created a content hub on the Peace Corps website to house all campaign content.

REAL LIFE HACKS

Peace Corps Volunteers know there’s a solution to any challenge – it just takes grit, commitment, and smarts to get there. We created videos to teach tips and tricks our audience can use on the field.

CAMPAIGN VIDEO