Hennessy

The best-selling Cognac in the world wanted to expand its audience set without alienating the hip-hop culture that brought its success. 

Roles: Copywriting, concept development for photo and video shoots, brainstorming for seasonal events, and content calendar creation.

This Very Special brand marks the debut of my copywriting career. 

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Watch the case study below for a glimpse of our work.

Hennessy Holiday Campaign