One of the biggest barriers keeping millennial males from applying to the Peace Corps is the fear of missing out. Missing out on friends' birthdays and weddings. Missing out on happy hours after work, or hanging out with best friends. Our campaign, "Do the Unexpected" took that fear and flipped it on its head.
Designer: Nicole Ouellette
I also worked on the rebrand of Peace Corps. Here's a case study link.
Awards: Webby's, Addy's, Silver Anvils, SABREs, In2Sabre, Holmes Report, and more abbreviations.
SAID NO ONE EVER
I wrote the script to this commercial which became the highest performing ad piece in the campaign.
REAL LIFE GUIDE
We created a content hub on the Peace Corps website to house all campaign content.
REAL LIFE HACKS
Peace Corps Volunteers know there’s a solution to any challenge – it just takes grit, commitment, and smarts to get there. We created videos to teach tips and tricks our audience can use on the field.