Plastics have a negative connotation. They fill up our oceans, and harm the environment. But plastics are also in every part of our lives, from our laptops and phones to our car parts and critical medical equipment. We needed to show the beneficial side of plastics.
Roles: Concept development, writing for social media.
Watch Hudson's story, a pit bull who could walk again with his plastic paw. This video went viral with over 50 million views in total.
We also collaborated with Vine / Instagram star Rudy Mancuso to create a man-on-the-street video about recycling. This video did not go viral.