In celebration of February Heart Month 2015, we took paper art as an inspiration and created a content series called #FromtheHeart to provide women with tips to protect their heart health. These became the highest performing pieces of content out of all campaigns Ogilvy created in partnership with The Heart Truth.
To wrap up our contract, we created an interactive video series where women would be prompted to select a healthy, or an unhealthy option. I wrote the scenarios and helped direct during the shoot. Scroll below to see the videos and click on the annotations to see how it works.
Art director: Monica Parada