*She loves a good beer
about moi 👋🏼🤌🏼
Hi there! I’m a Creative Director and copywriter with a decade of experience across the U.S. and the EU, currently leading creative and design teams in tech and advertising.
I specialize in award-winning, data-driven campaigns that drive behavior change, with extensive production experience working with creative and media agencies. At Amazon, I transformed an in-house creative team, securing its first awards-worthy campaigns. At Zalando, I am trying out the fashion industry and managing celeb-driven brand campaigns, tone of voice, and creative agencies.
Bilingual in English and Turkish, I’ve spent most of my career working in the U.S. (NYC) and led creative teams across EMEA from London and Berlin. Most recently, I was a Creative Director at Amazon Ads’ EU Brand Innovation Lab, where I developed campaigns for entertainment brands like Universal Studios, Warner Bros., Paramount, Activision Blizzard, and Rockstar Games.
In my free time, I dabble in screen and fiction-writing while working on my new Substack publication. I am a book and film nerd, and I love a little nature escape or cycling adventure on the weekends. I paint for fun and take pride in my delightfully ugly creations.
CV
Creative Director, Brand at Zalando, Berlin Germany
2025 to present.
Creative Director on the Global Brand Creative Direction team at Zalando, Europe’s largest fashion platform with 52M users across 28 countries. Managing tone of voice, celeb-driven brand campaigns, and world-class creative agencies.
Creative Director at Amazon, London UK
2022 to 2025.
Promoted to Creative Director, writer and moved to Amazon London to lead a global creative team of art directors, copywriters, and designers driving £16M+ in annual revenue.
Sr. Copywriter / Creative Lead at Amazon, New York City USA
2021 to 2022.
Highlight: Led the Brand Innovation Lab team's first-ever Cannes Lions shortlisted campaign for Ad Council & Alexa.
Copywriter at Amazon, New York City USA
2019 to 2021.
Highlight: Wrote and produced two branded short films released on Prime Video. Worked on the release campaign of an Amazon Studios comedy special. Helped launch Alexa Audio Ads.
Copywriter at Ogilvy, New York City USA
2018 to 2019
Transferred to Ogilvy NYC headquarters in 2018.
Highlight: Worked on The Washington Post's first-ever Super Bowl commercial, voiced-over by Tom Hanks.
Copywriter at Ogilvy, Washington, DC USA
2015 to 2018
Promoted from Jr. Copywriter to Copywriter 2017.
Highlight: Was admitted to & competed at a breast pumps hackathon at MIT Media Lab in Cambridge, MA while working on an award-winning campaign for Medela breast pumps.