about moi 👋🏼🤌🏼​​​​​​​

Hi there! I’m a Creative Director and conceptual copywriter with a decade of experience across the U.S. and the EU.

Currently, I’m a Creative Director at Zalando’s brand team, where I steer the creative strategy, storytelling, brand tone-of-voice, and creative direction for Europe’s biggest fashion e-commerce company (62M users across 28+ countries). I specialize in unifying global branding, ensuring local and global campaigns meet branding standards, while guiding world-class agencies on celeb-driven campaigns from concept to copy.

Most recently, I was a Creative Director at Amazon on the "Brand Innovation Lab" team in London, UK. There, I was responsible for leading the ideation and development of campaigns for Entertainment brands (i.e. Disney, Universal Studios, Activision Blizzard, Rockstar Games, Warner Bros) across Amazon platforms (Prime Video, Twitch, Alexa, IMDb, and more) while managing an EU-wide creative team of art directors, designers, and copywriters across a $20 million business. Prior to that, I was at Amazon's NYC HQ working across CPG, Grocery brands as a creative lead, and earned our team its first Cannes Lions nomination. I started my career at Ogilvy as a Copywriter in Washington, D.C. and New York City working on government, public service, lifestyle, and luxury accounts.

In my free time, I dabble in screen and fiction-writing while working on my new Substack publication. I am a book and film nerd, and I love a little nature escape or cycling adventure on the weekends. I paint for fun and take pride in my delightfully ugly creations.