Creative director & writer.
Over a decade of experience leading global campaigns, entertainment partnerships, and brand storytelling across advertising, fashion, and technology in New York, London, and Berlin.
Currently Global Creative Director at Zalando, leading brand campaigns, creative strategy, and tone-of-voice for Europe’s largest fashion e-commerce platform across 29 markets. Previously: Creative Director at Amazon and Copywriter at Ogilvy. Also writes fiction and screenplays at simcreates.com.
Ad Council & Alexa
Comic Relief "Red Nose Day"
World of Warcraft 20th Anniversary
Call of Duty: Black Ops 7
The Washington Post: Super Bowl
Cadbury x Prime Video Shorts
Amazon Studios: Yearly Departed
Warner Bros. Studio Tour London
ActionAid Italy & Alexa
Andalucia Tourism Board
Glenmorangie x Marcus Samuelsson
Jimmy Dean Sausages
The Washington Post: Brand Campaign
Costa Rica Tourism Board
Shhh… these projects are
under wraps
Zalando Brand Campaigns
2026
2025-26