Creative director & writer.

Over a decade of experience at creative agencies, tech companies, and in-house. Tells stories and creates campaigns that build brands, win awards, and change minds.

Currently a Creative Director of Brand at Zalando, steering the creative strategy, storytelling, brand tone-of-voice, and creative direction for Europe’s biggest fashion e-commerce company (62M users across 28+ countries). Previously, Creative Director at Amazon and Copywriter at Ogilvy. Writer of fiction and screenplays at simcreates.com.