RED NOSE DAY
RED NOSE DAY
Comic Relief
Red Nose Day x Ring Brand Partnership Campaign
Each year, Red Nose Day uses the power of laughter to raise funds for critical causes. Being the home of the nose, Amazon wanted to amplify the movement and help raise £3 million through red nose sales.
Amazon knows a thing or two about delivery. But when it comes to delivering jokes, we could use a little help. So we enlisted comedian Guz Khan to help an Amazon driver learn the art of joke delivery.
We turned doorsteps into a comedy club inviting Brits to share their best knock-knock joke captured via Ring. All of it leading to Amazon.co.uk where folks could shop red noses.
Co-branded Short Film
Featuring comedian Guz Khan teaching an Amazon delivery driver how to deliver a ‘knock-knock’ joke, captured using Ring footage.
30" Prime Video Ads
Cut-downs featuring Guz Khan and the delivery driver ran across Prime Video.
UGC Challenge: “Donate a Joke”
Amidst a cost-of-living crisis, donating can be a challenge for many. So, this Red Nose Day, we empowered people to spread laughter and awareness—even if they’re unable to make a monetary contribution.
Guz Khan & Ring influencers invite Brits to turn their doorstep into a stand-up stage by sharing their jokes via their Ring video cameras to spread laughter and awareness for a good cause.
“Alexa, tell me a knock-knock joke”
Comedian Catherine Bohart ropes Alexa into the campaign, by teaching Alexa the art of delivering a truly funny joke for Red Nose Day.
Campaign Hub on Amazon
Fire TV and www.amazon.co.uk/rednoseday drove sales of Red Noses & merch.
Amazon Boxes
We took over the Amazon box, the most wide-spread billboard that goes straight to customers’ homes.
Awards & Coverage & Results (TBD)
Coming soon to a cinema near you