ZALANDO
ZALANDO
Zalando “Benefits” Campaign
An elevator is a moment in between. Between plans. Between outfits. Between decisions. Everyday life has small frictions. Zalando lifts you out of them with its convenience, selection, fast delivery, and more.
OLVs: The Benefits Elevator
We leaned into recognisable elevator moments, awkward silences, mirror selfies, someone stepping in just as the doors close, a glance exchanged, a brief interruption. These details anchor the world and give each benefit its emotional hook.
Copy approach: simple, straightforward to balance the vibrant visuals.
On Social
We transformed the same concept to platform-native assets for social. A little less polished, a little more cheeky.
Created for: Zalando
Created with: Amanda Berndt Julio (CD/AD), Zalando brand marketing team
Produced by: Studio Voile
My Role: Brand Creative Direction (Concept, Copy, Storyline Reviews & Feedback), all copywriting