ACTIVISION BLIZZARD
ACTIVISION BLIZZARD
World of Warcraft
Game Release Campaign on Amazon
To celebrate World of Warcraft’s 20th anniversary, we created Flavours of Azeroth, a culinary quest and cooking show on Twitch that brought the game’s iconic in-world recipes into real life.
Tapping into fan culture around recreating fictional food, we transformed in-game dishes like Fel Eggs & Ham into shoppable experiences with Amazon Fresh—using food as a gateway for new, lapsed, and current players to rediscover the lore of Azeroth.
Twitch Cooking Show & Battle
A Twitch cooking show and live battle where two streamers, representing Horde vs. Alliance, raced to prepare a three-course meal using Amazon Fresh ingredients.
Viewers influenced the outcome in real time by spamming chat to add cooking time for each side. Streamed in the UK and Germany.
