CADBURY
CADBURY
Cadbury Creme Eggs
As part of Cadbury’s EATertainment platform for Easter 2020, we created two original genre-parody short films for Prime Video that celebrated the insight that everyone eats a Creme Egg their own way.
Each story wove a different eating ritual into the plot, using the product as a hero prop that shaped the narrative and drove the outcome—turning a simple treat into an entertainment device on Amazon UK.
Branded Short Films on Amazon Prime Video
Co-branded Short Film 1: The Eggscapade
In the first short film, a dynamic sibling duo go on a quest to steal a valuable jewel—but they must tackle one last challenge.
The Eggscapade Trailer
15-second trailers ran across Amazon media (Fire TV, Prime Video, IMDb, Amazon.com) to drive customers to view the films.
Short Film 2: All In Goo Time
In the second short film, first-time villain Michelle continues her father's legacy by capturing
his arch-nemesis and driving him to madness with her infamous egg-timer.
15-second trailers ran across Amazon media (Fire TV, Prime Video, IMDb, Amazon.com) to drive customers to view the films.
All In Goo Time Trailer
Driving Viewers to the Film:
To promote the campaign and drive viewers to the short films, we placed ads across Amazon entities, including a takeover of IMDb.
Awards & Coverage & Results
5% off-line sales uplift for Creme Egg during the campaign (vs. 3% benchmark)
Cadbury Creme Eggs entered the "Best Sellers" list on Amazon.co.uk for the first time during the campaign and Easter season
The 15-second video trailers promoted across Amazon achieved 82% video completion rate, 13% above benchmark
Finalist in the Media Week Awards in the UK