WARNER BROS.

Warner Bros. Studio Tour London

Triwizard Tournament Summer Feature:
PR Stunt & AR Experience

To launch the Warner Bros. Studio Tour London’s new summer feature, “The Triwizard Tournament,” we invited fans to step out of nostalgia and into the story with “Are You the Next Triwizard Champion?”—an interactive campaign that used tech as a form of real-world magic.

Fans could cast their names into the Goblet of Fire through an AR experience or encounter a fire-breathing dragon installation traveling across the UK, bringing the spectacle of the Tournament into both digital and physical spaces, with the Studio Tour as the final destination.

Dragon on the Loose in London: PR Stunt

A fire-breathing Hungarian Horntail broke loose on the streets of London, creating an unmissable real- world moment that merged spectacle with story.

At each site, fans could scan QR codes to access the AR Goblet of Fire experience on Amazon, seamlessly linking the physical activation to the digital journey.

AR Experience: “Goblet of Fire”

For the first time in 20 years, fans are given the chance to do what they’ve only dreamt of: enter their name into the Goblet of Fire. Reimagined as an immersive AR experience on mobile, this activation transformed a legendary moment, into a real-world competition, giving fans the chance to win a private guided tour of Warner Bros. Studio Tour London.