COSTA RICA
COSTA RICA
Costa Rica Tourism Board
Tourism Campaign on Prime Video Ads
The Costa Rica Tourism Board came to us to create a campaign on Amazon that would create awareness around their “produce.”
Laddering up to their brand platform, “Natural Intelligence,” we created a simple concept that positioned Costa Rican produce as the natural choice, and paired them with Amazon Fresh recipes, an tips on Alexa.
The Idea:
Natural Choice
Prime Video Ads
Four spots highlighting one ingredient in each.
