Writer and Creative Director.
NYC ✈️ London ✈️ Currently: Berlin ✈️
Advertising, Tech, Entertainment, & Fashion
Decade of experience as a copywriter and Creative Director within agencies and in-house. Bilingual and multi-cultural. Currently a Creative Director at Zalando’s brand team, leading global campaigns, tone of voice, and creative agencies. Most recently, I was a Creative Director at Amazon Brand Innovation Lab, where I led an EU creative team and built cool stuff for brands that wanted to advertise on Amazon. More on me here.
Fiction, Short Stories, & Screenwriting
I also write fiction. Currently, I’m working on my debut novel, “UNREMARKABLE” and compiling a short story collection for submission to literary magazines and competitions. I have written two short-film scripts and a TV pilot “UNMOORED,” to be developed.
CV
Creative Director, Brand at Zalando, Berlin Germany
2025 to present.
Creative Director on the Global Brand Creative Direction team at Zalando, Europe’s largest fashion platform with 52M users across 28 countries. Managing tone of voice, celeb-driven brand campaigns, and world-class creative agencies.
Creative Director at Amazon, London UK
2022 to 2025.
Promoted to Creative Director, writer and moved to Amazon London to lead a global creative team of art directors, copywriters, and designers driving £16M+ in annual revenue.
Sr. Copywriter / Creative Lead at Amazon, New York City USA
2021 to 2022.
Highlight: Led the Brand Innovation Lab team's first-ever Cannes Lions shortlisted campaign for Ad Council & Alexa.
Copywriter at Amazon, New York City USA
2019 to 2021.
Highlight: Wrote and produced two branded short films released on Prime Video. Worked on the release campaign of an Amazon Studios comedy special. Helped launch Alexa Audio Ads.
Copywriter at Ogilvy, New York City USA
2018 to 2019
Transferred to Ogilvy NYC headquarters in 2018.
Highlight: Worked on The Washington Post's first-ever Super Bowl commercial, voiced-over by Tom Hanks.
Copywriter at Ogilvy, Washington, DC USA
2015 to 2018
Promoted from Jr. Copywriter to Copywriter 2017.
Highlight: Was admitted to & competed at a breast pumps hackathon at MIT Media Lab in Cambridge, MA while working on an award-winning campaign for Medela breast pumps.